Episode 62: Bro-Ritos w/ Marcus Crawford

March 20, 2019

 

This week, we conclude our series on entrepreneurship in the black community by interviewing Mr. Marcus Crawford, the co-owner of a rapidly successful food truck and brand—Bro-Ritos. Over the course of the interview, we learn about Marcus Crawford’s journey to building a successful business in the food industry. We begin by discussing his life prior to Bro-Ritos (16:28), how he transformed Bro-Ritos from an idea to a reality (19:02), the challenges associated with building a brand (21:34), and his entry into the food industry (26:54). We also have a conversation about the debate on whether a college degree is necessary to become an entrepreneurial success (30:38), the power of partnership and support for success (32:58), and Marcus’ experience with the Rutgers University Center for Urban Entrepreneurship and Economic Development (34:18). We close by discussing startup issues faced by entrepreneurs of color (36:55), the future of Bro-Ritos (41:00), and keys to success in business (42:23). 

 

Other Topics Include: 

00:30 - Catch up with Ty and Daphne

02:05 - BhD “Oh Lawd” News

13:21 - Introduction of the Topic

14:49 - Learn more about Marcus Crawford

49:02 - Ty and Daphne Reflect on the Interview 

 

Resources: 

  • Bro-Ritos Food Truck - https://www.broritosfoodtruck.com 

  • Trucking with Bro-Ritos YouTube Series - https://www.youtube.com/channel/UCZlrUYBcx-C1lxJ6fDzBWHw 

  • Bro-Ritos News - http://www.roi-nj.com/2019/01/11/lifestyle/driven-to-succeed-in-just-2-years-bro-ritos-specialty-burrito-food-truck-is-gaining-speed-and-growing-revenue/ 

  • Rutgers University Center for Urban Entrepreneurship and Economic Development - http://www.business.rutgers.edu/cueed

     

     

     

     

     

     

     

     

     

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