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MD. Raihan
Apr 20, 2022
In COLORISM
Digital solutions, more economical USA Phone Number List solutions, sustainable solutions or sometimes pragmatic solutions that help the customer towards the future. For example, a paper seller can help its industrial customer find USA Phone Number List substitute papers, help conserve paper, digitize, recycle or even temporarily supply paper from other suppliers. The seller can further ease the pain of its customers by taking orders, advising on USA Phone Number List delivery dates and informing them about prospects of future deliveries. Everything to keep the customer running and healthy. And is sales always done by a salesperson who drives the car to his customers? Certainly not. It is precisely in a USA Phone Number List period of uncertainty that it is possible to implement change, such as an USA Phone Number List inside sales model or accelerated e-commerce transformation. Sellers must advise, provide service and USA Phone Number List collect information The changed role of advertising For many companies it is USA Phone Number List tempting to significantly reduce the advertising budget in times of shortages. Something you can't sell needs no attention, is the thought. Kotler describes 4 alternatives for cutting the advertising budget: 1. Shift the advertising budget to products that are still abundantly available This is an obvious response, but risky. Often the products that are still USA Phone Number List available in abundance are at the end of their life cycle or have low margins. Advertising on these products certainly does not always result in an increase in sales. 2. Shift the advertising USA Phone Number List budget to products that have just been launched and are still at the beginning of their product lifecycle Products that still need intensive promotion to generate market awareness and USA Phone Number List interest. The investment in times of shortage will then be paid back more quickly in times of abundance, it is expected. 3. Shift the advertising budget towards advertising to teach the customer to use the product more economically,
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MD. Raihan
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